Serve the people, contribute to society, use technology and services to help customers achieve greater success, and continue to create greater value for customers. R & F Financial always adheres to the concept of "specializing in service, sustainable innovation" and joins hands with partners to create a brilliant future.

Openness is the main tone of R & F's long-term rapid development. First, it has an open business philosophy and insists on learning and introducing advanced international and domestic business models; second, it has an open employment philosophy and insists on attracting outstanding talents from all aspects of society, focusing on talents and establishing a team of talents with both ability and political integrity. It is the concept of openness and spirit of openness that have enabled R & F to embark on new levels one after another.

Integrity is the business philosophy of the company. Since its establishment, Fuli has always regarded integrity as the basic strategy of business operations. It is mainly manifested in: providing customers with high-quality products or services; insisting on judging prices based on quality and not delaying or owing; fulfilling their promises to cooperative banks; and providing good treatment to employees and keeping their promises.

Innovation is the vitality of the enterprise. Looking at Kaiyuan's development process, whether it is the sale of cars on installments with unique service-awareness, the acquisition of equity in international buildings operating under completely market-oriented rules, or the refined decoration and all-steel structure advocated before the local market. The concept of building all reflects Kaiyuan's innovative spirit. Only through continuous innovation can we maintain our core competitiveness advantages and always lead the way in the fierce market competition.